Frequently Asked Questions
I have a very small budget for hiring a digital marketing company. Is there anything you can offer me that isn’t too expensive? We are thrilled and enthusiastic about tailoring a digital marketing campaign exclusively for you that perfectly aligns with your budget. With our extensive selection of marketing resources and highly skilled team, we are capable of collaborating with businesses of all sizes and accommodating various budget constraints. Ultimately, our primary goal is to support and assist you, and we are committed to finding solutions that meet your needs, regardless of the circumstances.
How do we figure out who our ideal customers are and how that can help us? Your target audience consists of individuals who perfectly fit the description of people your services are intended for. By analyzing their backgrounds, personality traits, purchasing behaviors, and other characteristics, we can determine the specific needs of your ideal customers and devise methods to attract them to your website. Once we have this knowledge, we can create a digital marketing plan that is tailored to cater to your ideal customers. This approach ensures that they come to you effortlessly, as they are guided by your appealing design and high-quality content.
How do we know which Social Media networks we should join? Determining the appropriate social media platforms for your marketing efforts relies heavily on understanding your target audience and their online habits. Factors like age, interests, location, and profession provide valuable insights into your customers' preferences and online behavior. When devising your marketing strategy, it is crucial to thoroughly analyze these details and come up with effective ways to engage with them. This analysis goes beyond suggesting which social media platforms you should be present on; it offers a deeper understanding of your audience.
What is Link Building? Link building is an essential aspect of SEO that involves acquiring external pages and websites to establish links pointing to your own website. Search engines like Google and Bing utilize algorithms that consider the quantity and quality of these links. The more links you have, the better your chances of achieving higher rankings in search engine results. At Matical Marketing, we have honed our expertise in link building through strategies such as generating social buzz, fostering relationships, and creating valuable content. This element plays a crucial role in every digital marketing campaign, as it can determine whether your website ranks or goes unnoticed in online search engines.
Should my website be mobile-friendly? Absolutely! Surprisingly, the majority of people now prefer browsing the internet on their mobile phones rather than their desktop computers. This implies that more than half of your customer base will access your website through their mobile devices. It is crucial to ensure that your website incorporates mobile design elements that facilitate easy navigation for visitors. Recognizing the significance of having a mobile-friendly website, we are committed to ensuring that your site meets all the necessary requirements for optimal mobile viewing.
Should we invest in Paid Advertising? The timeline for achieving increased traffic through digital marketing relies on your specific strategy and target buyer personas. If you have a professionally managed pay-per-click (PPC) campaign that is consistently adjusted and improved, you can expect to see significant increases in traffic relatively quickly. Conversely, if you lack knowledge on running paid advertising campaigns, you may risk depleting your marketing budget without seeing substantial results. It is crucial to have a clear understanding of your target audience and the most effective methods to engage and reach them in order to optimize your digital marketing efforts.
What is PPC? PPC stands for Pay Per Click. This type of advertising displays a company’s ads on major search engine and social networks based on searched keywords or demographics. These ads only show when a user searches relevant content pertaining to your services.
Why would my website not have a good ranking? Google and other search engines rank websites based on quality content, legitimate backlinks, and reputation. If your website has not proven to have a high amount of quality content and links, then other websites with similar key phrases will rank higher than yours. This is where we come in. We know how to create great content, increase linking to your website, and raise your reputation so search engines will put your company higher in their search results.
How do I know if my website is ranking well on search engines? If you want to know how your website is doing at any time, just go to Google, Bing, or Yahoo and search keywords or key phrases that are relevant to your website and/or business’s services. Notice where your website pops up in the search results. Is it the first page? The second page? This will give you a good idea of how you are doing now, and, as we apply our digital marketing strategy, how our efforts will continually increase that ranking.
What is SEO and why is it important? SEO, which stands for Search Engine Optimization, refers to the practice of driving traffic to your website through organic and natural search results on search engines. By implementing effective SEO strategies, your web pages can achieve higher rankings on search engine sites, leading to increased visibility and attracting more visitors. SEO encompasses various elements, including market and keyword research, link building, creating high-quality content, maintaining a strong reputation, ensuring clean coding and website development, and optimizing on-page elements, among others. It is crucial to understand and utilize these concepts effectively, as neglecting them can negatively impact your website's traffic and overall performance.
Why is having a website full of digital marketing solutions so effective? Your website plays a pivotal role in generating leads and driving sales. By employing strategies like SEO, link building, social media management, and thoughtful design, you can captivate visitors and encourage them to explore your content in greater depth. As a result, your website will be optimized to cater to your customers' specific needs, creating an environment where visitors are more inclined to engage and do business with you.
How do you measure your results? We ensure the credibility of our results through thorough data analysis, providing you with clear insights into the growth and return on investment (ROI) your company is experiencing at each stage. Our focus is on achieving high search engine rankings and keyword rankings, aiming to position your company at the top of search lists. By maintaining an open-door policy with our clients, we establish effective communication and alignment, ensuring that we are always on the same page regarding the necessary steps to advance our marketing strategy together.
What is the first consultation meeting like? Our initial meeting is an opportunity for a casual conversation. We believe in building a mutual understanding, and we understand that you also want to get to know us. It begins with a friendly discussion about your business, objectives, and online presence. Our aim is to assess what aspects are effective and what areas need improvement, so that we can determine the most suitable ways to assist you.
What are the benefits of working with Matical Marketing? We understand that running a business entails numerous responsibilities, which is why our primary advantage is being able to support and assist you. By entrusting us with your digital marketing needs, you can concentrate on your core tasks while we handle ours. Moreover, as we implement a comprehensive marketing strategy tailored to your company, you can expect to see more efficient and effective results.